Therma-Tru has been named the “Brand Used Most” and first in “Highest Quality” by building professionals in the entry doors category in the annual Builder Brand Use Study conducted by Zonda. Therma-Tru also ranked first in “Brand Used at All” in the past two years and second in “Brand Familiarity.”
“Builders continue to select Therma-Tru more often than any other entry door brand, which is something we’re immensely proud of,” says Fenton Challgren, president of Fortune Brands’ Outdoors Business Unit.
Therma-Tru was also recognized as a 2022 Brand Leader by Green Builder magazine. Part of Therma-Tru’s new Thrive initiative is a commitment to making safe and more sustainable products by continuing to look for and find innovative ways to help reduce the energy, water and materials used during the manufacturing process, and by reusing or recycling waste.
“We work to offer on-trend products with unmatched quality,” said Mark Ayers, senior vice president of marketing and product development at Therma-Tru. “We also aim to help our builder partners succeed by offering comprehensive educational resources and sales tools. Our Virtual Experience is in its second year, and gives trade professionals an in-depth look at our brand and products.”
Therma-Tru offers a Certified Door System Installer Training Program that walks trade professionals through the proper techniques to correctly install a Therma-Tru door system. The program includes step-by-step videos with expert guidance, job aids and supplemental video content for quick on-site reference.
