Vitro Architectural Glass completed a significant update of its online Glass Education Center website. Developed as an educational tool for the building products industry, the redesigned version of the site features a restructured homepage, re-organized content categories and an updated article tagging system that, according to the company, makes it easier to browse Vitro’s library of educational content on the science of glass.
“In addition to creating more content, we sought to improve the visibility of our current content and the navigational options between posts,” says Nathan McKenna, director, marketing and innovation. “The Glass Education Center website covers a wide variety of glass industry topics, but with the addition of dynamic content callouts and new glass topic groupings that better connect relevant posts, users of the site can more easily see the ‘big picture.’”
Since its creation in 2013, the Vitro Glass Education Center has published more than 60 posts that use a combination of videos, infographics, slide shows and narrative articles to examine a variety of glass industry topics. Its library of content is continually expanding, according to the company, with new topics added regularly based on the questions most frequently asked online or to Vitro Glass sales representatives and call center personnel.
Additional highlights of the new glassed.vitroglazings.com are functionality improvements that make the site more mobile-friendly in addition to loading faster and producing more precise search results.
