Driven by the boost in home improvement, Window Nation opened its second location in the New England Area in Hartford, Connecticut. The company will service the Hartford/New Haven areas as well as southwestern Massachusetts.
"We're of course excited by the increase our industry is having across the board, especially because it means we were able to keep our team employed, but we're still very much in the middle of a pandemic and have had to adjust our approach so that our customers, as well as our employees, are always safe," say Harley Magden, CEO of Window Nation, a company he started with his brother, Aaron, 15 years ago. "This means offering virtual visits and estimates as options, contactless installations and with so many in-person home shows cancelled, we launched a virtual one online to help people with the process and home-centric projects in general."
Window Nation's continued growth in the New England area is based on these factors, plus the city's booming housing market where experts at RE/MAX cite the Hartford area as having the third highest home sales in the nation. According to a recent study by the Realtor, sales in the Hartford metro area surpassed the national increase of 21.1 percent compared with a year earlier.
The Hartford showroom will sell replacement windows and will have experts on hand to walk customers through the home renovation process, including vinyl options, colors, sizes, styles and more. Customers are encouraged to schedule an appointment prior to visiting the showroom. The Window Nation team is following strict CDC guidelines including social distancing, enhanced cleaning practices, protective equipment and screenings for every appointment.
The company is also offering residents the option to receive a virtual consultation and estimate via video conferencing. Homeowners can upload photos to receive measurements, and installs are completed outside. Window Nation experts are still available to provide in- home consultations and education, while strictly adhering to CDC safety and sanitation guidelines.
