• Article
    Positive market conditions lay the groundwork for continued growth
    Welcome to 2016. As we enter the New Year, it’s important to take a look back on the previous year in order to assess what’s to come. That’s what Window & Door’s annual Industry Pulse report intends to do. The report takes into account projections and accounts from window and door dealers and manufacturers as well as suppliers to the industry. See below for how the... more »
  • Article
    Fenestration rarely achieves the pinnacle of notoriety for technological advancement enjoyed by iPhones, advanced pharmaceuticals or new space vehicles, but one recent development comes close. The Solar Decathlon, a biennial competition sponsored by the U.S. Department of Energy, challenges teams from the world’s most prestigious institutions to design, build and operate solar-powered...
  • Article
    Sponsored by the Window and Door Dealers Alliance
    Each year, Window & Door’s editorial team sets out to discover window and door retailers and distributors that demonstrate excellence in the areas of marketing, customer service, showroom design and contributions to the community and/or industry. It is not an easy task to narrow down just eight companies to present as our Dealers of the Year, but it is an important one. This awards...
  • Article
    The industry is constantly looking for what’s next in terms of style, energy efficiency, and innovative manufacturing. As one of our Crystal Achievement Awards judges noted, the companies that are recognized with our Crystal Achievement Award “are listening and have showed they continue to add to or improve their offerings to fulfill those needs.” Selected by a panel of judges...
  • News
    Cifin, the holding company of the emmegi group, signed an agreement for the purchase of elumatec AG and its subsidiary companies, bringing two leading companies in the design, manufacture and sale of machinery for processing aluminium, PVC and steel profiles under the same overall control, according to a company release. emmegi and elumatec will continue to serve their customers independently via...

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Email Tactics to Close the Sale

Welton Hong

Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing ... more »




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