• Article
    Strength through Uncertainty
    As tradition has it, we enter a New Year by taking stock of what 2016 had to offer in order to assess what’s to come. This year’s annual Industry Pulse report is a bit of an anomaly, however, considering the recent election. Note that the survey ran just after Election Day through the end of November, when emotions were still running very high. Those reactions will have some bearing... more »
  • News
    The American Architectural Manufacturers Association heard from a number of speakers and presenters focused on green building topics and sustainability at the AAMA 80th Annual Conference in Phoenix, Feb. 12-15. Participants heard upcoming changes to California's Proposition 65, as well as an overview of Environmental Product Declarations, the importance of sustainable cities and the...
  • News
                                    The American Architectural Manufacturers Association recognized the contributions and achievements of its members and congratulated award winners at the 80th Annual Conference Awards Banquet held Feb. 13 in Phoenix. Award presenters noted the importance...
  • News
    The American Architectural Manufacturers Association hosted Dr. Jim Doti, president emeritus at Chapman University and Donald Bren Distinguished Chair of Business and Economics, at the AAMA 80th Annual Conference in Phoenix, Feb.12-15. Doti provided an economic forecast and shared some predictions specific to the housing market. The A. Gary Anderson Center for Economic Research at Chapman...
  • News
    Pella Corp. introduced the Architect Series Collection. The collection includes two new lines—Architect Series Reserve and Architect Series Contemporary, which join the classic designs of the Architect Series Traditional line. Pella Architect Series Reserve windows and patio doors intertwine historical authenticity with modern convenience. The line has design elements from historic...

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Doritos or Emerald Nuts? Using Verbal and Non-verbal Cues to Improve Business Success

By Bethany Stough

"Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held ... more »



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