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  • News
    Shipments of residential entry doors continue their upward trend, with the majority slotted for new construction applications, reports the Window & Door Manufacturers Association in its WDMA Entry Door Industry 2014 U.S. Market Report. The number of residential exterior doors shipped in 2013, including side-hinged entry, sliding patio and hinged patio doors, grew 6 percent last year and... more ยป
  • Article
    Introducing the 2014 Crystal Achievement Award Honorees
    Window & Door is pleased to announce its 2014 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing and marketing. The Crystal Achievement Award winners are determined by three panels of judges. For our Technology award categories, we...
  • Article
    Experienced estimators can sometimes bid an entire home of turnkey replacement windows almost within minutes of meeting with a potential client. It’s merely a matter of multiplying the number of openings by a rounded per-unit figure and voila!—there’s your estimate. Though common, this standard “per-opening” installed bid...
  • Article
    TV advertising may be expensive and offer leads that are hard to track, but it still has its place in your marketing mix, particularly if you’re a larger company. “Many of my window and door industry clients are switching from TV to more direct-response advertising like the Internet,” says Welton Hong, founder of RingRing Marketing, www.ringringmarketing.com. “They know...
  • Article
    This summer, the Environmental Protection Agency issued label guidance for identifying window, door and skylight products that meet Energy Star Version 6.0 requirements. Section I of the document outlines labeling of products; Section II describes the proper use of display unit labels; and Section III presents guidelines for use of labels on packaging that obscures product labels. Guidelines for...

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TV Advertising

Emily Kay Thompson

In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we ... more »

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