Crystal Window & Door Systems Expands YouTube Channel to Include Installation Tutorials
Crystal Window & Door Systems has expanded its trade customer support services with a series of online instructional videos designed to assist with vinyl and aluminum window and door installations. Crystal Window & Door Systems’ NYC YouTube channel now offers step-by-step video guides to guide customers through common situations such as installing window hardware, adjusting sliding window rollers and swing-door hinges, and adding window opening control devices.
“We developed a couple of videos a while ago to serve as in-house training tools for our after-service team,” said Sabrina Leung, R&D/engineering manager. “They proved very helpful, so we decided to test them with some of our window installer customers. The feedback encouraged us to make them readily available for all our trade customers.”
Crystal’s New York sales showroom team asked their window installation customers for their most common installation challenges, and Crystal’s field-service team inventoried the most frequent field adjustment service calls they are asked to make. The teams developed a list of situations they felt could be handled with instructional videos and the engineering staff created additional videos for the Crystal Windows YouTube channel.
“Our videos are allowing us to help our customers in the field without delaying a project by having our service technicians visit a jobsite,” Leung said.
Crystal reported it is continuing to develop new videos for assistance with screens, metal stop installations, locking point adjustments, custodial locks and new products.