Crystal Window & Door Systems launched a new corporate logo as the first step of a refreshed branding initiative. The new logo will be phased in over the coming months with all digital, print, presentation and promotional materials, as well as showroom and trade show displays, delivery truck wraps and window decals.
The new corporate logo is part of an effort updating the corporate brand identity to emphasize the high-end architectural fenestration products the company introduced in the past few years, and its continued company production expansion. The new logo design is part of a greater branding initiative that will include a website redesign, currently underway.
Crystal Window's response
“Our new logo design is clean, sharp, elegant and easily recognized,” says Steven Yu, vice president of sales and marketing. “The Crystal name has been steadily promoted for three decades and is now known throughout the industry and across the country. Our new logo uses a simplified company name and a contemporary graphically light font, reflecting the name recognition and brand image Crystal has achieved.”
“Crystal was built from the ground up to become the national manufacturer it is today,” says President Steve Chen. “Our passion has always been to make top-tier quality windows that provide great value and energy efficiency for every property. Our corporate new logo and tag line embody that drive and our continued movement forward.”
About the new logo
The new Crystal logo now includes an icon that connotes an open window or door in a welcoming gesture. As the new logo and newly redesigned materials are introduced across all platforms, eventually the icon itself will be promoted as a standalone representation of the Crystal name.
In addition to the new logo and icon, Crystal is introducing a new tag line: Crafted with Passion, Built to Perform. This tag line reflects the company’s innovation in product design and customization, as well as its dedication to serving the design and construction industry’s ever-evolving needs.
