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Next-Gen Window Technology

The next generation of window, door and skylight technology will be done in a lab with the most up-to-date thermal performance measuring equipment and predictive performance analysis software.

How Proven Technologies Can Deliver Futuristic Performance

Increasingly high performance is an inevitability. Consumers won’t simply start compromising, nor will regulations go meaningfully backward. Developing the high-performance products to meet those demands requires high-performance technology—much of which already exists in some form today.

Logistics and Material Shortages in Hardware: One Supplier’s Story

Dan Gray, director of sales, Roto North America, sat down with Window + Door in February to discuss current supply chain challenges, logistical considerations and how to work through them.  

Enhance Worker Performance With Automation

Automation, at its core, is the reduction of human intervention during a given process, such as fabricating a window or flat glass. By employing automation, whether it is at the robot, machine or software level, we as an industry can enhance worker performance, while simultaneously freeing up managers and other workers to focus on tasks that are more important.

3 Tools to Leverage Your Instagram Business Account

Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. However, as social media platforms change, so do their features. Specific to Instagram Business accounts, here are some tools you already have available to you and how to apply them.

Explain Energy Efficiency to Close More Sales

The National Fenestration Rating Council is providing window, door and skylight retailers and salespeople with tools to help their customers understand the energy performance of the products they are buying.    

Can Houzz Help Manufacturers with Marketing?

The pandemic has made digital marketing and sales a must for most companies, and resulted in many people investigating online platforms they had not used in the past. Recently, podcast hosts Zach Williams and Beth PopNikolov of the “Smarter Building Materials Marketing” podcast, sat down to address questions they regularly receive from manufacturers about marketing on Houzz. Here are some major takeaways from the conversation.

Virtually Speaking

Conversations at industry events look at what to keep an eye on in the coming year.

Make Work Cool Again

Although the skilled labor shortage is a long-discussed topic, it’s a conversation happening with renewed vigor, particularly as companies are experiencing record-high business and feeling the labor shortage more acutely as they struggle to keep up with demand.

Market Like You Mean It

Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.