A trade secret involves confidential information that provides (or will provide) economic benefit or advantage to a business that would be lost if it were misappropriated or disseminated to the public. State and federal laws include various remedies that provide businesses ways to protect the value of these assets.
Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent. That means only a few (often literally only three or four people) see your window and door business posts unless you take some action.