Meeting in groups offers a place for people to regroup and connect. As we emerge from the COVID-19 pandemic and return to some semblance of normalcy, an authentic and supportive connection can go a long way to inspire and empower us for what comes next.
Years of connecting homeowners and home improvement professionals, including those in windows and doors, we’ve learned quite a bit about how to use paid search advertising to help with that matchmaking. Here are the first three things you should focus on to improve your search marketing.
Labor is a perennial issue in the glass and fenestration industries, further exacerbated recently by supply chain and logistical issues. The need to recruit and retain workers is urgent. One part of the labor pool remains underrepresented: women. No one is perhaps more aware of this than Allison Grealis, president and founder of The Women in Manufacturing Association. The organization works to empower women workers and strengthen the manufacturing sector.
To increase the number of females in the industry, we must discuss the more ambitious goal of diversifying our workforce by attracting females into the construction industry.
If we work together, we can foster real change and create a more sustainable fenestration industry. It’s going to require participation at all levels from members and participants to federal partners and green building groups. But the time is now to lead the way and be part of the solution to build a sustainable future.
As we discussed labor and supply challenges, product trends, manufacturing capabilities and more, I kept noticing the overriding theme of innovation. Innovation in how to mitigate labor and supply chain struggles, innovation in product development and innovation in manufacturing processes.
These market conditions can’t last forever. When we do finally return to something resembling normal, the skills we have learned along the way will be highly beneficial for ongoing success.
Aside from product differentiation, the advantages of wood plastic composites are superior strength, lower expansion/contraction, less heat deformation, better U values and “greenness.” Let’s examine each in turn.